What of What?
The voice expects something. That is what viewing or making the painting (here, anyway) is. The voice won’t feign to “get it”—the voice won’t try to understand.
If the painting can get managed by the voice then the experience begins. (But note that “managed” is meant as “handled”, or put into a flow state.) The voice, if it so manages, will automatically and charitably read the whole surface of the painting, and probably several layers deep if it manages to stay with the painting for enough time.
As an afterthought, none of this experience operates like economy operates. Therefore, none of this experience attracts, convinces or deals to anyone. What is what? is the continuous state of this experience, whereas the continuous state of economy is That is that. This difference is at the heart of my metaphysics of painting.